Come get EHOMAKI, Japanese Setsubun tradition on February 3rd!
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Getting ready for Setsubun? This Japanese tradition, held on February 3rd, is all about chasing away bad vibes and welcoming good luck for the coming year. The centerpiece of the day is the Ehomaki (恵方巻), or “lucky direction roll.” If you’re planning to participate in 2026, here is everything you need to know to get your “fortune” right.
The Lucky Direction for 2026 To get the full benefits, you must face the year’s lucky direction while eating. This direction is determined by the zodiac’s deity for the year, Toshitokujin.
• 2026 Direction: South-Southeast (specifically “slightly south”).
• Pro Tip: Most people just use a compass app on their phone to find the exact165°Angle!
The Three Golden Rules of Eating Ehomaki Eating Ehomaki isn’t just a meal; it’s a ritual. If you want your wish to come true, you have to follow these specific (and slightly difficult) rules:
1. Face the Lucky Direction: Turn your chair to the South-Southeast and do not look away until you are finished.
2. Keep it Whole: Do not cut the sushi roll into slices. Cutting the roll symbolizes “cutting your luck” or your relationships. You have to bite into it whole!
3. Eat in Total Silence: You must finish the entire roll without saying a single word. It is believed that if you talk, the good fortune will escape your mouth.